The County Connection approached us to build a video campaign for their newly developed Bus Tracker App. The focus was to be fun, cheeky and make riding the bus fun again. The challenge for County Connection was that the majority of their customers demographically are not of the younger, technologically savvy market. Their efforts in creating the app were to expand the bus riding demographic to the younger crowd and attempt to expand their user base. See below two of the publicly releases spots used in the promotion. Videos Ballerina Spot feat. Brett Dennen Comeback Kid Meet Cute Spot County Connection Bus Tracker Introducing The Transit App by County Connection. Now there's no excuse, CCCTA is changing the way you ride with an app that sends you alerts and schedule reminders for you to get your timing of catching the bus, right on time. h2 Media Labs worked on two videos for this project highlighting the ease and functionality of the app.