Mitch Thrower, 22 Time Iron Man Triathlete, Serial Entrepreneur, CEO and Founder of Events.com came to us to assist in the support of his philanthropic effort La Jolla Foundation. Mitch approached h2 Media Labs with the intent to optimize the La Jolla Foundations online presence through managing their Google Grant Adwords account and website presence. First was to implement the website on a WordPress CMS from an antiquated hard coded site. This allows for a more efficient and less time consuming effort of managing the site and landing pages specific to partners. Second was to design and implement Adwords strategy, fulfilling the Google Grant Award and leverage the opportunity to spread the good across all partner organizations and efforts undertaken by the La Jolla Foundation View Project